Herringbone, a digital marketing platform backed by Trinity Hunt Partners, committed to unifying best-in-class local digital marketing agencies, service providers, and tech-enabled solutions, today announced the appointment of Dan Hinckley as Head of AI. Hinckley will lead Herringbone’s AI strategy across the platform, developing the technology and capabilities that help its clients grow faster in an AI-driven market.
The appointment comes amid rapid growth for Herringbone, which surpassed $100 million in annual revenue within its first 18 months, and now serves more than 3,600 customers.
Hinckley joins Herringbone from Go Fish Digital, an AI-powered marketing agency he co-founded in 2005 and led as Chief Product & AI Officer. He brings nearly two decades of experience in SEO, technical web development, and AI product leadership, including building Barracuda, Go Fish Digital’s proprietary AI marketing platform. He has delivered work for brands such as GEICO, Airbnb, Marriott, and The New York Times. brightonSEO named him one of the 100 most influential SEOs in the United States.
“As a founder, I’ve spent my career building products for clients, most recently with a focus on using AI to help them achieve unparalleled results,” said Hinckley. “At Herringbone, I’ll be bringing that same experience and perspective to build a platform that will lead the industry in its use of AI.”
Hinckley’s arrival extends a strategy central to Herringbone’s platform since its founding: building AI, data, and engineering infrastructure across the platform, offering each acquired company access to industry-leading tools and capabilities specifically designed to drive better outcomes for clients.
“We think about AI in two ways: protecting what already works for our clients today, and shaping where the industry goes next,” said Raj Ramanan, CEO of Herringbone. “Dan is exactly the kind of builder we look for at Herringbone: someone who has grown and led his own AI-powered agency, delivered real results for clients, and brings real credibility as both an operator and a voice that will help shape how the industry thinks about, and uses, AI.”
For more information about Herringbone’s AI strategy, visit herringbone.com.
ABOUT HERRINGBONE
Herringbone unifies best-in-class local digital marketing agencies, service providers, and tech-enabled solutions run by experienced leaders. Founded in 2024, the platform focuses on serving businesses in the dental, legal, home services, and elective medical sectors. Backed by Trinity Hunt Partners, Herringbone is building a leading platform through strategic acquisitions and organic growth initiatives. For more information, visit herringbone.com.
ABOUT TRINITY HUNT PARTNERS
Trinity Hunt Partners is a growth-oriented private equity firm with over $2 billion of assets under management focused on building leading B2B and B2C services companies. Trinity Hunt’s mission is to provide the talent and strategic, operational, and financial capabilities needed to build entrepreneurial services companies into market leaders. Trinity Hunt was ranked tenth amongst all firms worldwide on HEC-Dow Jones’ most recent Top Small-Cap Buyout Firms List (2024), which ranks firms based on their performance for investors across funds raised over a 10-year periodi. For more information, visit www.trinityhunt.com.
ABOUT DAN HINCKLEY
Dan Hinckley is Head of AI at Herringbone. He was previously Co-Founder and Chief Product & AI Officer at Go Fish Digital, which he sold to Agital, a Trinity Hunt Partners company, in 2024. With nearly two decades of experience in SEO, technical web development, and digital strategy, he has worked with clients including GEICO, Airbnb, Marriott, The New York Times, Neighborly, T-Mobile, and the FBI. He is the creator of Barracuda, Go Fish Digital’s AI-powered marketing platform, and has spoken at industry events including Tech SEO Connect. He was named by brightonSEO as one of the 100 most influential SEOs in the United States.
i Revealed: The top 20 global small-cap private equity firms; Trinity Hunt Partners was ranked 10th amongst all firms worldwide on the most recent HEC-Dow Jones Top Small-Cap Buyout Firms List (2024), which ranked firms based on their performance across funds raised over a 10-year period between 2011 and 2020. The list was published on April 1, 2025. In total, performance data was analyzed across 649 PE firms through data sourced from Preqin, a third-party database neither managed by nor affiliated with Trinity Hunt Partners, as well as data sourced directly to HEC/Dow Jones. Trinity Hunt Partners did not pay any compensation directly or indirectly to participate in, be nominated, or otherwise in connection with this ranking. Neither HEC nor Dow Jones is affiliated with Trinity Hunt Partners, nor do they invest in any investment vehicle sponsored by Trinity Hunt Partners.
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