The City of Inglewood, represented by Miller Barondess, LLP, has achieved a victory in lawsuits brought in Los Angeles County Superior Court by Hollywood Park/SoFi Stadium and The Forum/Intuit Dome challenging the City’s twenty-year agreement (plus two ten-year options) with WOW Media to develop advertising and traffic information kiosks throughout Inglewood. The trial court (Honorable Joseph Lipner) ruled in the City’s and WOW’s favor on the merits, upholding the validity of their agreement.
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Skip Miller and Justin Ehrlich, Partners, Miller Barondess, LLP, Litigation Counsel for the City of Inglewood
The lawsuits, filed by entities affiliated with Hollywood Park/SoFi Stadium owned by billionaire Stan Kroenke, and The Forum/Intuit Dome owned by billionaire Steve Ballmer, filed lawsuits to invalidate the City’s agreement with WOW to construct and operate 60 advertising and public safety kiosks across Inglewood. Plaintiffs alleged that they – rather than the City – possessed rights to such advertising and that the City/WOW agreement violated multiple provisions of state and local law.
Inglewood is the sports and entertainment capital of the country, attracting more than five million visitors annually for NFL and NBA games, concerts, the Super Bowl, All-Star games, the FIFA World Cup, and the upcoming 2028 Olympics. SoFi Stadium is home to two NFL teams – the L.A. Rams and Chargers – while Intuit Dome is the home of the NBA’s LA Clippers. SoFi Stadium has hosted concerts by Taylor Swift, Beyoncé, Shakira and many others, while The Forum has hosted the Eagles, Bruce Springsteen, Billie Eilish, Lady Gaga and many more. The 2026 FIFA World Cup is set to kick off in June, with matches at SoFi Stadium, followed by Super Bowl LXI in 2027 and the Olympics in 2028.
The litigation centered on advertising rights worth hundreds of millions of dollars in the nation’s premier sports and entertainment destination. With this decision, the court upheld the City of Inglewood’s right to realize very substantial public benefits – public safety enhancements and millions for public services to better serve the residents of Inglewood – generated by its agreement with WOW. The Inglewood Police Department and other municipal services will benefit tremendously, as will visitors to Inglewood. The information network in the WOW kiosks will not only direct traffic, it also will provide information on local emergencies, public safety, Amber alerts, and other valuable public information.
Per Inglewood Mayor James Butts, “This revenue source finances, among other things, pre-kindergarten classes, our Blue Zone for seniors, park infrastructure renewal, public safety services, and the resurfacing of streets traveled by 5+ million visitors per year attending over 400 events annually in Inglewood. Inglewood residents have the right to stable and long-term sources of economic security.”
“This is a great victory for the City and its residents, who will reap huge benefits for many years,” said Skip Miller of Miller Barondess, LLP, litigation counsel for the City. “I’m proud of our team and commend them for this victory. We are honored to represent the City.”
The City of Inglewood was represented by Skip Miller, Justin Ehrlich and a team at Miller Barondess, LLP.
WOW Media was represented by Lee Rubin and Doug Smith of Mayer Brown.
Hollywood Park/SoFi Stadium and The Forum/Intuit Dome were represented by Jim Fogelman and Kahn Scolnick of Gibson Dunn & Crutcher LLP, along with attorneys from Quinn Emanuel Urquhart & Sullivan, LLP and Latham & Watkins LLP in certain aspects of this matter.
The cases are:
Pincay Re, LLC, et al. v. City of Inglewood, et al., 25STCP02561 (L.A. Superior Ct., filed July 11, 2025); Forum Entertainment, LLC, et al. v. City of Inglewood, et al., 25STCP02940 (L.A. Superior Ct., filed August 5, 2025).
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