Niron Magnetics Named CES 2027 Innovation Awards Honoree in Vehicle Tech & Advanced Mobility for Rare-Earth-Free Iron Nitride Magnets

PR Newswire

MINNEAPOLIS, Nov. 10, 2026

Company to exhibit at Booth 6652, West Hall, Las Vegas Convention Center, January 6–9, 2027

MINNEAPOLIS, Nov. 10, 2026 /PRNewswire/ — Niron Magnetics, the leading manufacturer of rare-earth-free Iron Nitride permanent magnets, today announced it has been named a CES® 2027 Innovation Awards Honoree in the Vehicle Tech & Advanced Mobility category. The recognition honors Niron’s Iron Nitride magnet technology, which delivers high-performance without rare earths for electric motors and vehicle systems. Niron will exhibit at CES 2027 in Booth 6652 in the West Hall of the Las Vegas Convention Center, January 6–9, 2027.

Niron earned a CES® 2027 Innovation Award as a Honoree in the Vehicle Tech & Advanced Mobility category. The recognition honors Niron's Iron Nitride magnet technology, which delivers high-performance without rare earths for electric motors and vehicle systems. Niron will exhibit at CES 2027 in Booth 6652 in the West Hall of the Las Vegas Convention Center, January 6–9, 2027.

The CES Innovation Awards, owned and produced by the Consumer Technology Association (CTA)®, recognize outstanding design and engineering across consumer technology products. Honorees are selected by an expert panel of judges, including industrial designers, engineers and members of the media.

Permanent magnets are essential to the traction motors, pumps, actuators, sensors and audio systems in today’s vehicles. Most high-performance magnets rely on rare earth elements with concentrated, volatile supply chains. Niron’s Iron Nitride magnets are made from abundant iron and nitrogen, giving automakers and suppliers a high-performance alternative built on a secure, domestic supply chain.

Niron’s customers and partners include but are not limited to General Motors, Honda, Stellantis, Aspina, Samsung, Faital, and Moog.

“Being named a CES Innovation Awards Honoree in Vehicle Tech & Advanced Mobility recognizes that Iron Nitride is ready to help power the next generation of motors,” said Jonathan Rowntree, CEO of Niron Magnetics. “Mobility, robotics, audio, defense, thermal management: every one of these industries depends on high-performance magnets. Iron nitride delivers that performance using abundant materials, and we’re scaling its production right here in the United States.”

To meet the growing demand for its magnets, Niron is building a full-scale magnet manufacturing plant in Sartell, Minnesota that is anticipated to begin production in late 2027 and a second high volume plant in 2029, capable of producing up to 10,000 tons of magnets annually.

Visit Niron at CES 2027

Attendees can see Niron’s Iron Nitride magnet technology powering the future of motion at Booth 6652 in the West Hall of the Las Vegas Convention Center, January 6–9, 2027. To schedule a meeting with the Niron team at CES, contact NironCES@nironmagnetics.com.

About Niron Magnetics

Headquartered in Minneapolis, Niron Magnetics is commercializing the world’s first rare-earth-free Iron Nitride permanent magnets through a proprietary manufacturing platform designed to scale advanced materials innovation. The company’s technology enables high-performance permanent magnets made without rare earths or other critical materials, supporting more resilient and domestic supply chains. Today, Niron’s magnets power applications across artificial intelligence infrastructure, automotive, industrial, and consumer electronics. As the company scales manufacturing, its broader materials platform is creating new opportunities to develop the next generation of materials that power motion.

To learn more about Niron’s rare-earth-free magnet technology and its efforts to establish large-scale domestic manufacturing, visit nironmagnetics.com.

Niron Magnetics logo